The scream by Edvard Munch

I feel that the painting depicts strong emotions, the figure and the background express a sense of fear and despair.The painting is from the impressionist era and is a good representation of the fluidity of style during that time.The painting has had  many interpretations and has been used in a variety of forms to represent the modern age. it was most notably parodied by Macaulay Culkin in home alone

 

Clan Campbell Whiskey Advert

The old train tracks and castles suggest this is a product that is old and has survived the test of time.

The dark background coupled with the bright torch-like light on the poster feel like finding your way home in the night. The text “From the heartland of Clan Campbell” reiterates the feeling of traveling home.

The only colour in the advert is the green bottle, a colour usually associated with absinthe or ‘the green fairy’. Absinthe was a popular drink until it was banned in the early 20^th century but became popular again in in the 1990's. (Absinthe101 2011)

 The name Clan Campbell is taken from a Scottish Clan dating back to 1260. (Inveraray Castle) Both these things make you think of the past and suggest that Clan Campbell whiskey is older than it is. In reality the brand was not created until the 1930's. (Scotch Malt Whiskey)    

All these things have one purpose to make you want to buy Clan Campbell whisky, by creating an atmosphere that is appealing they entice you into picking their whisky over another.