Wednesday 29 October 2014

The evolution of the Audi logo


This image shows the evolution of the Audi brand logo from 1909 to 2009.
It is important for branding to be recognizable and although most of the logos are similar there are some differences over the years. The four circles represent Audi, DKW, Horch and Wanderer,  four companies that merged to create  Audi AG.
(audiworld 2000)


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